As American media pile-on to place former President George W. Bush's address in an "anti Trump" framework, critical lines from it echo in my mind: "[T]he Russian government has made a project of turning Americans against each other. This effort is broad, systematic and stealthy. It's conducted across a range of social media platforms...." For a sense of how this Russian campaign has made skillful and sustained use of Twitter, Facebook and Instagram, inter alia, to interfere in our democratic practices and national narratives, visit SecuringDemocracy.org and be certain to visit the "Hamilton 68 Dashboard." Russian interference in our 2016 elections is just the tip of the iceberg and the Alliance for Securing Democracy is carefully monitoring this campaign in the Russian war on the United States in particular and democracies more broadly. Whatever our politics, it behooves us to smarten-up when "Following," "Liking," "re-Tweeting" and "Sharing" on social media because it simply isn't just "social" any more.